For The Love Of Learning | Alt Summit 2014


Last week Katie and I flew to Salt Lake City to attend the Altitude Summit - a blogging business/inspiration conference.

This was my first time attending Alt. I've been following along each year from the sidelines, reading about other people's experiences after the event online and wondering if it would be a good fit for me.


As usual it was quite an adventure and today I'm going to share some of my personal observations and things I loved most about the event.


Our first order of business was to attend a dinner on Tuesday night. We selected the Bing dinner hosted by Alison Faulkner Robertson of The Alison Show.


I recently started following Alison (first via Instagram I think) and loved her crazy dance moves and her blog series: How To Be Awesome. As you might have heard me mention before, I'm working on not taking things so darn seriously on a regular basis and I think she's an awesome example of someone who's really great at being silly and fun.

I like people who are bringing that vibe to the world.


It was awesome to meet her in person and the dinner itself was spot on with music and decor and desserts. Yes, those are glitter macarons.


Another reason we were excited to attend this event was to connect with some of the people we work with already - many of which have become friends over the years. We shared a room with Elise which meant late night conversations about life and business. We connected with April and Sam from Studio Calico and loved seeing Celine Navarro from France. I also loved running into Candace Stringham and her sister Stephanie Ford. And I know I will forget to mention someone here.

Elise has a great review post here - she captured many of the same feelings I had about the event. She's wonderfully articulate about her brand and her business. We both have blogs that support our brands vs. blogs that are our sole income generators which led to lots of healthy discussions about why we do the things we do and where we want to be moving forward.


This event came along at the right time for me both personally and professionally. For the last year I've been working through some major business changes behind the scenes and sometimes I feel lost in the middle of it all even though I'm super excited about what's to come. It's been a crisis of confidence on many levels - the cans, the shoulds, the maybes, the fears, the comparisons, the uncertainties. I think this confidence crisis inevitably also has to do with the major life change of divorce and how there's simply no way around that but to move through it one day at a time.

What I loved about the opportunity to go to Alt is that it made me continue to hone in on who I am and what I do and what I'm really good at and what I want to be doing with my life.

I loved being a student. Doing what I do can be pretty isolating at times and I really value the chance to go to something like this and connect with other creative business people. Alt gave me the opportunity to learn from creative people like designer and illustrator Emily McDowell and videographers Jesse & Kimberly Moore from Modern Atelier.

It was also a reminder to me that I like the lane I'm in. I love memory keeping and photos and words and living authentically - it is the heart of what I do whether I'm writing or designing products or taking photos or developing classes.


I loved getting to meet Gabrielle Blair of Design Mom who I've admired for many years.

I also loved the chance to have a sit-down conversation about business and empowerment and confidence with Rachel Faucett of Handmade Charlotte. To say she is motivating is an understatement.


I loved listening to Gabrielle interview Martha Stewart. She's a cultural icon and a woman that has persevered through all kinds of things in her life and her work. I know not everyone loves Martha and of course that's okay but for me this was a meaningful part of the event and I'm so glad I had an opportunity to hear her speak.

Alt Summit - Justin Hackworth Photography

The other inspiring main-stage presenter was Joy Cho from Oh Joy. She's another person I've followed for many years and it was so cool to hear her tell her own story of how she's gotten to where she is today.


I loved the invitation to dress up a bit more than usual. I also loved that the only new thing I bought to wear were a couple Classic Cardigan sweaters from Forever 21 that are around $8 each. I now want them in every color.


The bottom line for me, and my biggest take-away, is that I still love memory keeping and I want to keep delving deeper into the heart of it and I want to bring you content that is in alignment with what is most meaningful.

I'm all about figuring out ways to tell my own story and helping you figure out ways to tell yours.

We're in this thing together. Onward!

PHOTO CREDIT | Any photos I didn't take with my phone were taken by either Justin Hackworth or Brooke Dennis.

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42 thoughts

  1. Jessica @ The Mom Creative says…

    Loved following along on Instagram. I really enjoyed my experience speaking/learning/connecting at Alt two years ago and hope to attend again. Glad you had a great time!

    Reply 0 Replies
  2. Jennifer K says…

    "I still love memory keeping and I want to keep delving deeper into the heart of it and I want to bring you content that is in alignment with what is most meaningful. I’m all about figuring out ways to tell my own story and helping you figure out ways to tell yours."


    Reply 0 Replies
  3. Heidi Crowl says…

    Thanks for sharing Ali :). It's great hearing and seeing things from your perspective.

    Reply 0 Replies
  4. Emily McDowell says…

    It was great to meet you, Ali - and thanks for coming to my presentation! I love your work!

    Reply 0 Replies
  5. Friday Favorites no. 029 // links from the week | amelia writes. says…

    […] Summit recaps (here & […]

    Reply 0 Replies
  6. Roberta says…

    AMEN Sista! So happy for you Ali and your journey. Like Dorothy...we all spend so much time going round in circles...only to finally discover THAT we have everything we need to be happy and to fulfill our purpose right inside of ourselves ;) ahh! But the journey is half the fun!

    Reply 0 Replies
  7. seven quick takes | The Misadventures of Kelly and Kelly says…

    […] the fact that I am not even close to being 21 anymore, after seeing this cardigan on Ali Edward’s blog, I really think I need to order it. Someone talk me out of […]

    Reply 0 Replies
  8. Debi Northcutt says…

    You are so inspiring! Love reading your blog!!

    Reply 0 Replies
  9. Tommye Bell says…

    It's good to hear about ALT. TFS your experience there.

    Reply 0 Replies
  10. Summer triompo says…

    Well thank goodness....because you are so awesome! I am so inspired by you and your work-know that myself and many others think you are SO amazing.

    Reply 0 Replies
  11. Lisa W. says…

    I'm alittle late catching up on emails. But I loved this post. I follow ya on instagram and remember seeing your posts at this event and didn't really understand exactly what it was. THIS must of been awesome. You look SO beautiful and I loved it when you said it was fun to "dress up" alittle more than usual. I GET that! I am going through a divorce right now and I'm not gonna lie when I read your posts and see how your still working through "things" regarding that personally and with your children your every day life. It does scare me, BUT I know this is reality...this is how difficult it is. And working through it "one day at a time" is what I am doing. It NEVER ever leaves your mind. Not for one minute a day, just want it to be over! Thank you for always being real, for always being a inspiration, and for always caring that much for your business. That is what I love about you, your blog, your products, and your zest for this business. It seems the last year or so many online sites, stores within my little neck of the woods are dropping like flies. I am SO glad to read, and SEE your passion for this business and "getting" how much it means to me as a scrapbooker. It's a way of life! Go Ali go:) OH and looking forward to what's to come!!!

    Reply 0 Replies
  12. Kay Gregory-Clark says…

    I'm catching up on your blog after having out-of-state company for a week, so I just now read this one—and I went directly to the link for the sweaters. Would you believe they are almost sold out of them?! I wanted 4 different colors, as a matter of fact, but could only get one. What size did you get (and what size top do you wear normally?) Many comments noted the sweater runs big.

    Reply 0 Replies
  13. Shannon Brown says…

    Glad you had a great time at Alt and I I'm glad that you continue to forge on being authentic to you!

    Reply 0 Replies
  14. WASEEM099 says…

    good effort.

    Reply 0 Replies
  15. WASEEM099 says…

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