Ups + Downs Collection Preview

Last year during one of our planning meetings we decided to do a collection that focused on stories of Ups + Downs. Below you'll see a kit I designed back in December with the knowledge that the stories of our lives are always a combination of loving + struggling. 

Real life storytelling - including the lows + the highs - is at the heart of memory keeping for me. I don't believe you have to tell every hard story, but I do believe that the acknowledgment that there are really hard pieces in all our stories helps us to connect with + have empathy for all the different ways stories evolve (in both our own lives and the lives of others). For me personally, it helps me make sense of my life. 

I'm super excited to bring you a collection of products intentionally designed to help support your stories - both the highs + the lows. This collection will be available on Wednesday, July 22 at 9am Pacific. These products will be available digitally on the first Friday of next month (we release new digitals on the first Friday of each month). 

This collection includes the option to purchase a bundle which includes all the journal cards + embellishments or you can purchase them individually. There are two stamp sets with this release that are available separately. 

Here's a video overview of the options included in this collection: 

And here's a break down of the products: 

UPS + DOWNS BUNDLE // $54.99 (discount included for purchasing the bundle)

For this release you have a choice to either grab the bundle or select + purchase pieces individually. 

STAMPS // 15.99 EACH

JOURNAL CARDS // $7.99

CHIPBOARD SHEET // $4.99

PUFFY STICKER SHEETS // $5.99

CORK STICKERS // $4.99

PLEATHER RAINBOWS // $6.99

PAPER DIE CUTS // $5.99

PLASTIC DIE CUTS // $6.99

FELT FLOWERS // $4.99

CHIPBOARD HEARTS // $4.99

MINI WOOD VENEER WORDS // $3.99

STICKER SHEET BUNDLE // $9.99

PLASTIC POUCH // $4.99

I'm looking forward to see what kinds of stories you choose to tell with these supplies. 

Thank you for your support!

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11 thoughts

  1. KProffitt says…
    07/21/2020

    Loooooooove this so much! I've got my alarm set! ;) Thank you, Ali!

    Reply 0 Replies
  2. AnnaMariePea says…
    07/21/2020

    O M G!! I LOVE THIS!! It will be perfect to tell the stories that my son and I have in dealing with his father's death and trying to come to terms with it all. We will never be the same as we were before he died, but we are OK. And it is part of who we are...

    Reply 2 Replies
    1. AliEdwards says…
      07/21/2020

      I'm so sorry for your loss.

    2. pmmessner says…
      07/21/2020

      very sorry for the loss of your husband & father of your son. sending you light & may peace find it's way in your heart always. xo

  3. SoniaH says…
    07/21/2020

    I love everything about this!
    I often struggle with documenting downs in a visual way - I tend to journal those things. I feel like this gives me "permission" to show the downs as well as the ups.
    Also, those stitched flowers are to die for!!!
    Thank you again, Ali & team, for creating products that help to tell the stories of real life in everyday moments.

    Reply 0 Replies
  4. MonicaMcNeill says…
    07/21/2020

    I want it ALL!! Are the stamps included in the bundle or are they separate?

    Reply 1 Reply
    1. AliEdwards says…
      07/21/2020

      The stamps are separate!

  5. pmmessner says…
    07/21/2020

    ALI!!!!!!!!!!!!!!!!!!!!!!!!
    THIS SET IS DELICIOUSLY GOOD! i adore everything... the color combo is stunning! rainbows & butterflies are part of my love language and hold special meaning (especially the rainbows!) you have KNOCKED THIS OUT OF THE PARK!
    your product continues to SHINE after all these years for me!

    Reply 0 Replies
  6. angiegiles says…
    07/21/2020

    It is incredible that this release was thought of last year...it seems like the perfect kit for our current pandemic times.
    The gold stitching on felt...all I can say is I am hoping that makes a reappearance in DecemberDaily:)

    Reply 0 Replies
  7. clwil says…
    08/09/2020

    Love this kit, Ali will you or any of the creative team be doing some specific spreads and sharing on the blog? Would love to see how you guys use it
    thanks

    Reply 0 Replies
  8. oliverthom707 says…
    08/14/2020

    Thank you again, Ali & team, for creating products that help to tell the stories of real life in everyday moments.

    Reply 0 Replies

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