My 2021 Documenting Plans + Other Updates

I'm totally a fan of the beginning of the year. I've always appreciated the structure of beginnings + endings and I love the calendar based rhythms of our culture and find comfort in knowing that we get to begin again in one way or another each January.

Today I want to share with you my own personal list of memory keeping projects I plan to embark on this year and some thoughts/details on a personal intention + change for 2021.

2021 MEMORY KEEPING PROJECTS

Here's a look at the projects I'll be participating in + how I plan to document my/our story during 2021: 

  • Story Kits // Each month I tell 3-4 stories using the Story Kit™ products + theme as the jumping off point. These projects, along with the process videos that show how my pages are created, are shared in the Story Classroom as a benefit to subscribers. You can view the upcoming themes for this year here. If you are interested in what this class content looks like you can check out the completely free classroom we have opened up to give everyone a chance to see what comes with the education portion of the subscription each month (we also added the digital kit to that classroom). 
  • One Little Word® // This is a 12-month personal development project that I start each January and end each December to document my experience with my word. 
  • Day In The Life // In 2021 I'll be doing two Day In The Life™ documenting days. We will release a collection of new products to support this project later this month and we will announce the specific days after the products are released. We generally do one community documenting day in the first half of the year and another in the second half of the year.  
  • Pieces Of Us // Last year I lead a week long self-portrait documenting adventure and we are planning to share more about 2021 plans for this project in the coming months. 
  • Week In The Life // Each year I select one week (usually in May) and document how we are living for seven days in a row. These albums + the stories they hold are absolutely some of my most favorites as they go deeper into the daily rhythms of life at a certain point in time. 
  • December Daily® // Each December I embark on a documenting project where I tell one story per day December 1-25. We release a new collection for this project each year in early September. 
  • Craft The Story™ You Tube Series // This isn't technically a documenting project but it is something I'm excited about and looking forward to embarking on this year. Starting today I plan to share a weekly video on YouTube that has something to do with memory keeping. Topics I plan to focus on over the course of the year include: scrapbook page how-tos, journaling/storytelling ideas, organizing tips, etc. If there's a specific topic you'd like to see me cover let me know! I'm really excited about creating content for this new series.

For 2021 I'm not planning to include a yearly  Project Life® style of documenting in my personal memory keeping plans. Rather than taking a specific monthly or weekly approach I want to take a more intentional story-focused approach + free myself up to re-imagine my own personal documenting process. I have no idea what exactly this will look like and I wholeheartedly welcome that shift. My 2020 PL monthly documenting fell apart half way through the year for a number of reasons and it feels like the right time for me to take a break (I might go back in + fill in those months at some point but am planning to just set it aside for right now). If you are looking for specific Project Life® pocket page inspiration you can check out my archives from the last 10 years of that style of documenting

I'll also be continuing to work on Just Write prompts and we will have a Travel Collection (and workshop) released in the summer. 

Consider yourself invited to join me on any or all of the above documenting adventures. 

LESS SOCIAL MEDIA + MORE CREATING 

This year I will be taking a significant step back from the amount of time I spend on social media - most specifically on Facebook

My personal, heart-centered goal for 2021 is simple: I want to consume less + create more. 

I want to inhabit my entire life more intentionally (both personally + professionally) + I have zero plans to stop memory keeping. 

Over the last few years I've tried a variety of techniques to reduce the amount of time I spend on social media. I've taken breaks. I've removed apps. I've set up schedules that allow for certain periods of time spent on this or that app on my phone/computer. I do okay for awhile and then one way or another I end up back to the almost unconscious habit of scrolling + consuming + having my attention stretched in way too many directions. 

I am craving a different way of existing: one that goes deeper instead of wider and one that gives me both time + space to focus on creating vs. consuming. 

As many of you know I've been sharing online in one form or another ever since I first started scrapbooking back in 2002 when Simon was less than a year old. I was sharing the ups and downs of my story before social media even existed. I don't have any intention of stopping the sharing of my stories, I simply want to reclaim the way I'm going about it. 

I want to be writing my own story in my own way

To help make this happen  Lisa Varshine is officially joining our AED Inc team. Among other responsibilities, Lisa will take on the role of Social Media Community Manager in our Facebook groups and on Instagram. Kelly Ishmael will be continuing to operate + create amazing content for our AED Inc instagram account, act as our Creative Team Manager, and she will also be taking on a new role next year as our Community Education Manager. In that role she will be assisting community members to bring new classes to our AED education platform (more on that to come later in the year). Katie Jaeger is still working right alongside me + is the boss of many pieces of our business puzzle. 

What does this mean for you? 

  • First and foremost you will see less of me on Facebook and in the AED FB Groups. In her role as Social Media Community Manager Lisa Varshine is super excited about creating fun new ways to engage + share ideas within the Craft The Story Group. I will still be active and involved in our OLW Facebook Group for those of you who are participating in the 2021 workshop.
  • We will continue to request that you direct Customer Service questions to our Customer Service team who are there to help you when you need it. 
  • Our team will continue to provide information + inspiration + clear communication about our projects + products via the AED Inc Instagram account and within the Craft The Story Facebook Group (rather than coming from me in the FB group these posts will now come from our Admin AED Inc account). 
  • We are committed to continuing to encourage + inspire you in your memory keeping adventures via projects + products that support your storytelling adventures. 
  • I plan to continue sharing here on my blog, on YouTube (you can read more about my plans for that below), in our classrooms, and via my personal Instagram account from time to time. 

This is going to be one of my biggest personal shifts in 2021 and it is certainly the thing that is most on my heart right now. 

Thank you for understanding that my hope in stepping back from social media is to create space for me to create more in a way that feels most authentic to me. I greatly appreciate your support as I get more intentional about how I consume + create in 2021. 

Deeper. That's where I want to go.

As always, thank you for being a part of this memory keeping community. I so look forward to all the stories we will tell together in 2021.

Related Posts

Sign in or sign up to comment.

59 thoughts

  1. aguilarmom says…
    01/09/2021

    Hi Ali! I've been a subscription member for a while now Question- I'm watching the "First" class. I don't see this word in the upcoming themes for 2021. Is this a separate purchase? I'm already subscribing to all the things... :)

    Reply 1 Reply
    1. northcarmen says…
      01/11/2021

      "Firsts" was the very first Story Kit, back a few years ago now. It's been re-released as a free introduction to the Story Kits concept.

  2. laura_g_ says…
    01/09/2021

    I 💕 your blog posts! And the idea of a weekly video! I havent done PL for a number of years and have been focusing on making layouts for grandkids albums. I have boxes of photos, sorted by year and month, sometimes by person or family group to scrap. I also have a binder labeled "Stories to Tell" with pics and notes in a page protector. Sometimes I see "Memories" on FB and make a quick layout, or print up photos and notes and put in the binder.😊 I think we all keep questioning and evolving in our memory keeping methods.

    Reply 0 Replies
  3. Kimkgn says…
    01/09/2021

    Thanks for sharing your plans for 2021, Ali! I loved seeing Tim join the DD Prep Day and wonder if you have considered collaborating with him on projects? It seems many of us use a variety of his products in our memory keeping projects. Thanks for continuing to inspire and motivate us!

    Reply 0 Replies
  4. visualgirl says…
    01/09/2021

    Wow! Ali, I am in awe of your aspirations this year. I seems to me you have already gone deeper in the sense that you just dug right into "the thing" that is most in the way of your authentic/happiest/connecting/most productive self. You got this!! Happy 2021!!

    Reply 0 Replies
  5. LynnseyJo says…
    01/09/2021

    Wow, this is exciting! I've never been on Facebook so don't get the appeal there but I also have a goal to spend less time on Instagram and Twitter. 2020 was filled to the TOP with scrolling! I am also excited to hear you will be taking a break from Project Life - I am also stepping away from that project for the first time since 2012. I only got thru March last year when the pandemic hit and I found it cost me a lot of stress to constantly think about keeping up with it. I'm moving to a more personal approach I think. I also work on my kids books and this will allow me more time to catch up on their books. Can't wait for the YouTube project!

    Reply 0 Replies
  6. johannarybak says…
    01/10/2021

    Totally support your decisions and very excited for all the projects, story classes and products from you this year! :) thanks for making my favourite hobby so much fun for me <3

    Reply 0 Replies
  7. Minoone says…
    01/10/2021

    I love hearing the enthusiasm in your voice for your plans this year. Your explanation makes so much sense to me. I never got on FB for a variety of reasons but a big one was seeing friends fall into constantly checking and interacting with their phone and not those around them. I knew that could easily be me so I never signed up. Congratulations to Lisa for her new role and since I’m determined to crush each story kit and monthly kit this year I can’t wait to see what amazing things you create.

    Reply 0 Replies
  8. YolandaL says…
    01/10/2021

    I am so fricking proud of you, Ali. This feels like another big leap for your business. I can’t wait to see what you’re able to do without the constant pull of responding to Facebook chatter.

    I removed Facebook from my life at the beginning of 2019 and it has been so, so, so valuable to my mental health. After watching The Social Dilemma, I felt even more secure in my decision to stay away. Hope it does something similar for you.

    Reply 0 Replies
  9. daslebenistbunt says…
    01/11/2021

    Dear Ali,
    I love to hear about your plans!
    This sentence resonates most with my: "My personal, heart-centered goal for 2021 is simple: I want to consume less + create more.".
    My OLW ist SIMPLE and that is one of my goals: feeling the power of doing and not just consuming/ thinking/ planning (I have to admit, that I am a total book, magazin and pinterest addict).

    Actually, there is one question I would love to hear you talk about in the videos. I am often concerned, that I am telling stories in Layouts or Minibooks, but no one cares. They sit on the shelve and no one ever looks at them. So the question is: for whom are you doing the story telling? Just for yourself?

    And another thing I am interested in: how do you come up with all the text for your stamps? I often would love to write some short sentiment in German, but it is hard for me :-)

    With lots of greetings and love,
    Susanne

    Reply 0 Replies
  10. amble63 says…
    01/11/2021

    I love Lisa's work so it's fantastic that she is getting a bigger spotlight. I hope this shift works out the way you want it to.

    Reply 0 Replies
  11. Rrichards22 says…
    01/11/2021

    Happy New Year!
    Yes, more creating is a great plan. Can't wait to see what you are creating! Are you going to beon YouTube sharing?

    Reply 0 Replies
  12. christyj says…
    01/12/2021

    Hi Ali,

    Do you plan to release a new Hello Story class in 2021? It seems like you mentioned a new one in 2020, but I don't think it was published. It is one of my favorite classes. That and Yesterday Today.

    Reply 2 Replies
    1. AliEdwards says…
      01/12/2021

      Yes! That will happen sometime in the spring.

    2. christyj says…
      01/12/2021

      Yea! That is great news! Thanks.

  13. JenBradshaw says…
    01/12/2021

    I have such respect for your decision to step back from social media and delegate some of that responsibility to your team! Sounds like a great way to balance the social and online aspects of your business while still maintaining boundaries and making your “real” life & family a priority. This is why I started following you in the first place - that authenticity and honesty. I really hope to still see you on Instagram from time to time as I love your posts! Good luck on this transition & I can’t wait to see how this influences your creativity and your HEART! :)

    Reply 0 Replies
  14. Bfritz says…
    01/13/2021

    I love this so much, Ali! I find myself doing the same thing and it has greatly impacted my progress on projects. I have been working on limiting my time on social media platforms for that same reason. I look forward to watching your youtube videos & reading your blog posts!

    Reply 0 Replies
  15. erinnwenrich says…
    01/13/2021

    I don't think I saw this question...sorry if it's a repeat.

    Based on this: "Our team will continue to provide information + inspiration + clear communication about our projects + products via the AED Inc Instagram account and within the Craft The Story Facebook Group (rather than coming from me in the FB group these posts will now come from our Admin AED Inc account)."

    Will I still be able to keep up with product offerings via your website/blog and/or youtube? I deleted all of my social media accounts in September. The only thing I miss are the AE facebook groups. But your website and blog and you tube has mostly filled the gap. I hope that will continue.

    Other than that, I don't really miss social media at all. It has made crystal clear what my priorities really are and especially who is most important in my life. Those people I still communicate with the old fashioned way...by text HA! and email and phone. Good luck!

    Reply 1 Reply
    1. AliEdwards says…
      01/14/2021

      Absolutely! My plan is to include the product updates here.

  16. ktber says…
    01/14/2021

    This is great. Good for you!

    Reply 0 Replies

Sign in or sign up to comment.