It's about the stories...
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Has anyone else noticed this awesome new ad campaign from Fiskars? Ads have been appearing in scrapbooking magazines lately and they have totally caught my attention.
Why? Because they get it.
It is less about the tools (even though their tools are awesome) and more about the stories. It is about the passion we feel as artists, crafters, writers, creators, etc. It is about encouraging us to keep creating.
In their booth at CHA they had a bunch of the ads blown up and framed (like the above photo). Great branding strategy. I have even been ripping the ads out and putting them in my inspiration folder - just a little something making me happy.
EDITED: Also wanted to add in a couple things I loved from the show that I remembered as I was organizing all my stuff this morning. First, everything from American Crafts. They already make my favorite Pigment Pro pens...and now they have come out with a double tip pen that is possibly going to be my new favorite: Memory Markers (looks they are not up on their site yet). I will keep you posted. And then there are the rub ons...and the papers...and the ribbon.
And then there was Chatterbox. Seriously loving the patterns - and their very cool transparent/patterned die cut letters. Sigh. Happiness.
Happy Saturday!
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29 comments
LOL I'd noticed their new ads as well...partly b/c I love the way they're showing people's stories, and partly b/c the little books they're using sure look like Moleskines. Moleskines are, IMO, one of life's little luxuries! :)
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I've noticed these too... and now I've been looking for new ones. Best ad campaign I've seen in a long time!
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Yup. GREAT ads!
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Love these... noticed them last week. Remember the ad, can't remember what magazine! Haven't see the one you posted yet.
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yes--noticed that ad campaign and totally love it--so perfectly done!!
and chatterbox transparent patterns--perfection--transparency is HOT!
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agh.. love it
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they have *definitely* caught my eye:)
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i have totally noticed the new ads by Fiskars and was just thinking how awesome, they made it about the people!!
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The memory markers are on QVC already. Lisa or someone (Donna?) was showing them during the January scrapbook show.
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I haven't noticed the Fiskars ads - I'll have to go thumb through my mags and check it out. It's so great when it all comes back around to the reason we scrapbook. LOVED - loved - LoVeD American Crafts Bookshelf line and the new Chatterbox lines too...especially their printed transparency monograms. double sigh...yum.
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i just noticed this ad campaign in the latest issue of Readymade (LOVE this magazine!!).it caught my eye immediately. thanks for sharing the link- i just looked through everyone's books. feeling wayyyy inspired.
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Oh yes, those orange flowers caught my eye!!!! Didn't take a pic though, so you are ahead of me on that one!
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Wow, love the site... have been checking in occasionally and am totally inspired!!
Thanks... must go do craft
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I love those pens too but getting them out here is a nightmare!
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Ali,
yeap.... have noticed their ad campaigns.. totally bang on.. I wud love to know where they got that journaling book from, the title?
alot like the segalove books that are out there... the LIST books....
love this campaign.. u are right.. they got it so right this time!
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Have been noticing those very same ads - very cool - very inspiring. Glad you had fun at CHA! Karen
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Hey don't forget me!! Ok!! Love ya Wanda
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I love that ad too! Just saw it!
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I love the ads to...I have been keeping them on my tack board, just for reminder through this crazy deadline for HOF, that it is all about the memories, the stories, the stuff of life, not winning a contest.
Thanks for bringing this out!!!
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I actually hadn't noticed the ads - I will go and look thru my latest magazines.
BUT I did notice all the new chatterbox and I have got to have it! They are my absolute fav paper to scrap with!
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