This is cool:
Tags:Product (Red) and the (Red) Blog
I saw a promo for it last night (during all my fun twilight zone travel adventures) in Vanity Fair. I love Bono. He is doing good things for the world.
Here's the basics:
(RED) was created by Bono and Bobby Shriver, Chairman of DATA, to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT) RED-branded products. A percentage of each (PRODUCT) RED product sold is given to The Global Fund. The money helps women and children with HIV/AIDS in Africa.
I love red.
(And in case you are wondering, I am in Vegas at the airport patiently and calmly waiting to get home.)
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26 comments
Cool - looks like I need a trip to the Gap. Hope they have the products at our store.
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thanks for the cool links. Hope you make it home soon.
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Although AIDS in Africa is just the tip of the iceberge of what is going on in or world, one must start with one step in enlightening and making that difference. So my hat is off to you because just like Oprah, you have the power to bring awareness to millions. so thank you and thanks for everyone who is stepping up and participating.
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Ali! Hope you're home safe and sound...Loved the concept of the (red) campaign. Please check out my blog to see my LO!
http://ohshootohscrap.blogspot.com/
Thanks for raising awareness!
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Thanks Ali. This was the push I needed to finally get an Ipod (I'm the last in my family to have one). I wish the Amex program was here, I use mine constantly!
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Weren't Bono and Oprah seen walking around Chicago buying red things for donations or something like that?
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