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This is cool:

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Product (Red) and the (Red) Blog


I saw a promo for it last night (during all my fun twilight zone travel adventures) in Vanity Fair. I love Bono. He is doing good things for the world.


Here's the basics:


(RED) was created by Bono and Bobby Shriver, Chairman of DATA, to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT) RED-branded products. A percentage of each (PRODUCT) RED product sold is given to The Global Fund. The money helps women and children with HIV/AIDS in Africa.


I love red.


(And in case you are wondering, I am in Vegas at the airport patiently and calmly waiting to get home.)

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