New Lifestyle Collection Now Available
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Today I'm excited to announce that a few lifestyle products have been added to my shop.
My hope with these products is that they act as a reminder, a motivator, and as inspiration for you to live wholeheartedly, authentically, and to get your stories told in whatever form makes the most sense to you.
You can see the full set of new products here.
First up is the flat bottom tote bag shown in the top image using one of my favorite sayings, "our story is imperfect and awesome." Because it is.

Next up is a "progress not perfection" tank. I'm wearing a large but could have probably worn a medium as well (I generally wear size 8 or medium).

I wore this to Barre3 last week and was so excited.

Next up is an "I am a storyteller" mug.

We also have a "let the beauty we love be what we do" scoop neck t-shirt. I'm wearing a Large in this shirt and it runs big - a medium would have fit me better.

A few months ago Katie and I were sitting here talking about an awesome video we had both seen on Instagram from Ian Barnard that talked about how "it's not the pen it's the practice." We both loved that concept so much that we translated it into a phrase that fits our overall memory keeping philosophy: it's not about the stuff, it's about the story. Such a great in-our-face reminder. The products are designed to support the stories. We are also offering a "stories matter" pouch.
Please note that the pouch does not include the products but if you are interested they are all part of my Summer Shop Release.

Last up is a Stories Matter t-shirt. This one definitely runs small. I'm wearing a XXL.
As always, thank you so much for the support and encouragement and for being a part of this community!
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16 comments
Love them all especially the tank and the coffee mug!
Replies to Sumncsu
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Hey Ali, is the "Let the beauty we love...." black shirt a cropped shirt? Or is it folded back in the pic descriptions. These all look so fantastic and inspiring!
Replies to clippergirl
It's not "cropped" but it is shorter than the others. It's a slouchy, wide shirt :).
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Yaass I've been waiting for that tank! It'll be perfect for my snail-paced but no-less-awesome runs. :)
Replies to smultringunn
I call that my 'granny run' and they are just as awesome! :)
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So awesome!!! Love these. Can't wait to get mine.
Replies to simplyautumn
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Nice collection .... any plans for a line of fitness/wellness scrapping projects/kits? I would love something like that! Just say in'!
Replies to Laurie_Anne
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You look so radiant in these photos! You are lovely, Ali. Michelle t
Replies to mtercha
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Congratulations! All are so cool! Kudos to the team for making them happen!
Just got inspired to coin a personal phrase to keep me going and keep perspective "progress is my story".
Thanks for sharing.
Replies to KatieK_
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Ali
I love the tank and the coffee mug! And the pouch! Such a great reminder that it isn't about the stuff but the story!!!
Casie
Replies to CasieGutierrez
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How exciting this must be. I love to watch your growth and creativity blossom. Wonderful!
What color is the tank? The pics if you wearing it -- looks navy, but the pic of it by itself looks black. Maybe my old eyes!! Thanks
Replies to Rhondaraz
It's really more of a dark grey - hard to get it just right in the photos.
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Love this new line. Unfortunately, my favorite is the stories matter which only accommodates a medium size women. I'm tall, big boned, and need to loose a few pounds and would be nice to have fun tees too. Ali, I understand you are a small business so having a large range of sizes is not possible but I wanted to let you know I'm bummed out. I'm an XL so I was thinking of trying the tank in XXL but since sales are final I'm afraid it will be too small. I hope your line is successful for you.
Replies to Untiedt
We are looking into alternatives for that style in the future!
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Would love to stock them all..
Replies to GracyPavle
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Love the coffee mug.Thanks for sharing.
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Replies to JustinMarcus
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