Thinking About The Ways We Evolve

Remember when I used to “just write” more in this space? 

I do. 

For those of you who have been around for years - maybe even back to the beginning in 2004 - thank you for still being here. Things - so many things - are obviously very different from when I first started this blog. Think of all the things in your own life that have happened over the last 14 years: children, work, family, health, etc. 

Fourteen years. 

I’ve been thinking a lot lately about the ways we evolve: personally, professionally, emotionally, spiritually, etc.

I know there are some of you out there who wish this space still contained the same kind of story-sharing as it used to in past years. To be honest, there are times I really miss it and times I have no idea what to say and times when it’s the last thing I want to do. I have drafts here on my computer of posts I’ve started and abandoned for one reason or another over the years.

These days I do most of my story sharing via Instagram. I like it over there. I like the visual nature and I think it’s felt like the right place for me for a number of years to share more personal pieces of my story (and to then copy + paste my words into many of the projects I create). This blog space has become more of an archive of past posts along with current posts about projects and the products that support those products - the business piece of my life. That’s simply been the evolution of my business. I know it's not the same as it was before and I know some of you wish that was different. 

I still tell my stories on layouts and I still do projects and I still document my life and the lives of people in my family in a variety of projects very regularly. I share December Daily® and Week In The Life™ and Day In The Life™ and Project Life® spreads here and tell many other stories within the Story Subscription and within the One Little Word® classroom content each month. I also do a whole lot more design work and focus on a steady stream of content creation for workshops and take care of the business part of the business. All of that has been an evolution of the way my business has grown and changed over the years. 

A lot of times we want things to stay the same. We may even beg for them to remain the same - man, I have been there. Most of the time though, it’s not in the cards no matter how much we want it. Things change and grow and end and stagnate and then there are new beginnings. Sometimes it’s easy and other times it’s super hard. 

So why am I writing about this now? 

I think I’m writing it about it now becuase I’ve been thinking a lot about writing for the sake of writing and I've been taking a good hard look at a bunch of "spaces" in my life as part of my journey with my One Little Word® for 2018

My life does look different now. My family has expanded and there are more things to consider than there was back in the beginning. How do I tell these stories? Which pieces are mine to tell? So maybe it will be baby steps. 

I guess what I want you to know is that I get it. If you have missed a more personal connection in this space, I understand. And thank you. Thank you for being a part of this space for how ever long you have been here. Thank you for giving me space to figure this (all whatever “this” is) out as I go along. It’s how we grow and evolve. Thank you for sticking around.

Sometimes it’s simply time to start again. 


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95 thoughts

  1. KimberDill says…
    08/15/2018

    Fourteen years ago I wasn't married, hadn't started grad school (or finished) and I've had five jobs since then! I think it would be foolish for us not to expect you to evolve when we think about how much we've all evolved ourselves. I'll admit, I do love when you share stories, but I know how much time and energy that takes, so I enjoy the stories when they come. Thank you for your authenticity and for sharing via Instagram as well.

    Reply 0 Replies
  2. sneakerwaves says…
    08/15/2018

    Wow! Are we on the same wavelength or what? I decided to subscribe to Stories of the Month earlier this week...before I read this blog post. Now that the last of my four young adults has graduated from college, I feel like a true "empty nester." My husband just retired. My OLW last year was "transitions." The word "change" sounded too abrupt for what I was preparing for, the transition to probably fewer big kiddie story layouts and now more about MY, OUR monthly adventures, thus the subscription to Stories of the Month. I want to write and reflect more now, too. My OLW this time around is "enjoy." And I am enjoying the changes. Life is too short to bemoan the changes. I will end my Stamp subscription, God knows I have a trillion of your stamps, when the year is up, only keep the Stories of the Month subscription. I applaud your business acumen! And this is all to tell you, YES, we evolve, we change. Our needs change.
    I have been with you since Simon was born, ups and downs, and have always found you to be such an inspiration. And darn, we've never met even though living just hours apart!! When I look at my "scrapbook room," I see how we have all evolved and changed with this craft....full-page layouts, hybrids with digital, Project Life pocket pages. It's been an evolution in this craft that reflects your life and all our lives that are memory keepers. Go with what makes YOU happy and what works for YOU and YOUR family. We'll all be here with you...ebbing and flowing, transitioning, and evolving! BTW, have you listened to Karen Walrond's recent podcast on "journaling?" GoAliGo!

    Reply 0 Replies
  3. gina200 says…
    08/15/2018

    I commented on Facebook and on Instagram and after reading the whole post, feel compelled to comment here too. I love your writing and love your posts and anything you’re willing to share. Hope that doesn’t sound creepy. I don’t mean it that way. Ali, you are so genuine and so likable, I so enjoy following whatever you have going on. You make me feel “normal”...we all have stuff going on - good stuff and challenging stuff. I have followed a few others online that I eventually stopped following me because their attitude annoys me. Like they know everything or never make mistakes. Thank you for being real and for sharing whatever you feel like sharing. Love your products and your style and thanks for always providing inspiration. ❤️

    Reply 0 Replies
  4. birdnscrap says…
    08/15/2018

    Ali,
    I've followed you since Simon was about three. What I have loved most is the openness with which you have shared the ups and downs of real life and your struggle to be in touch with what is most meaningful in life. We all have those ups and downs, and I totally identify with your search for meaning and authenticity.
    Also, my memory keeping has gone from mats cut out with wavy edge scissors twenty years ago to Project Life, which was a wonderful find, but too fussy and elaborate at first, all matchy-matchy and dozens of page protectors. Then it was Ali to the rescue, with your take on PL, simplifying it so I could actually stick with it. Your stamps and journaling kits have been wonderful, reflecting your reverence for the everyday that I also feel. Plus giving me the freedom to just get it done, get the stories told, and not be perfectionistic about it.
    Projects like Day in the Life have captured some special moments that I would have not examined.
    And December Daily and OLW have been more meaningful than I ever imagined. I too have cut back on some projects and purchases, but I still enjoy seeing your family grow and you find happiness and balance. I do understand that you may wish to share less of your family life as your kids are growing up. Maybe it will be more of your personal experiences and less of theirs. That seems fine. I hope you do keep sharing with some of the openness that makes your viewpoint and creativity really special. Thanks for everything. Susan K, aka Birdnscrap

    Reply 0 Replies
  5. andiegirl says…
    08/15/2018

    Ive been around for many years in fact I discovered scrapbooking in 2002 and you were one of my first inspirations as mama2simon on the site twopeasinabucket....I have loved your content from the very beginning and after all this time I dont see that changing. Do I miss some of your story telling in the way you used to share it on your blog....yes....your blog was always the one I choose to read even when time was limited. And all these years later its still the one I visit religiously. You're the friend Ive never met yet Ive travelled a journey with you rejoiced in your successes business and personal and cried for you in you're sad times, and in my opinion evolution and change are part of the journey......you've given so much of yourself to the community of memory keepers and I'm immensely grateful ....Ill be here whatever form it takes. xox

    Reply 0 Replies
  6. clippergirl says…
    08/15/2018

    Hey Ali,

    Thank you Ali! You have graciously let us into your lives, let us watch your children grow into beautiful human beings, showing us the good and the bad, real life. I have been a long time fan, have all of your books and it was so cool to meet you and take classes with you at the Crop & Create in Abbotsford (a few years ago). You are so right, "Change" is the only constant thing in our lives and for you to show us how you roll with it and adapt and grow right along with all the changes is so inspiring. Thank you, thank you! Seriously, Thank you.

    Elizabeth

    Reply 0 Replies
  7. fannyathome says…
    08/15/2018

    Thank you so much for your words! As always, very honest and inspiring! I have missed this space (following you since 2008) but I learned to find you on Instagram and signed up to a few of your classes. You are a very wise woman and I wish our paths would cross one time and I get to meet you in person. Keep up the good work!

    Reply 0 Replies
  8. Kristin409 says…
    08/15/2018

    Thank you so much for this post. I have been along for the ride since 2008 (I remember all those sidebar ads, sponsored posts, etc!) and have always appreciated how open + honest + authentic you have been. My memory keeping is truly better because of your influence. I have always been more interested in the words + photos without a lot of fluff and you have helped me grow as a memory keeper while staying focused on those words + photos. A lot has changed in all these years and although I absolutely crave those Around Here, Today You, and just plain random bits of life posts I know that you are in a different season now and your business and brand has grown leaps and bounds. With a growing business, a bigger family, and changed family dynamics you have a lot on your plate. I so appreciate all of you that you share here when you can (I still check in near daily!) and also on the other social platforms (I'm not on social media, but still can see your posts on IG, but not everything such as the "stories" since I don't have an account). The word you've introduced us all to...TILT...comes to mind. You are needing to tilt elsewhere and I'm here, as andiegirl said, a friend you've never met, to support and cheer you on! Perhaps as the new school year begins and routines settle back in, you'll have time to share more on the blog again and if not, that's ok, too. Love and hugs!

    Reply 0 Replies
  9. klweber2002 says…
    08/15/2018

    I've been around since your divorce, and when I'm having a off day, or just need a pick me up. I head over to your blog, for daily motivation, and inspiration. I love how you've evolved into the person you are and I can't wait to see what's in store for you next. I did sort of freak out thinking this was a goodbye, but I love your monthly digital kits, December daily, week in the life, and I can't wait for december daily this year. Sometimes we just have to reinvent ourselves, some people may not like it but others will evolve right along with you.

    Reply 1 Reply
    1. AliEdwards says…
      08/15/2018

      Definitely not goodbye! More like "hello" - ha.

  10. JenBradshaw says…
    08/15/2018

    I love this. I found you in 2008 and I’ve loved seeing your life and your business evolve. You’ve helped me tell my story to myself (if that makes sense) which I feel has helped me live more mindfully and authentically. Wherever you’re going next, I’m going with you. 💕

    Reply 0 Replies
  11. minkaclark says…
    08/15/2018

    I agree with the comments from nerdgirl that there seems to be less stories about your life e.g. wellness journey, behind the scenes re your business, scrapbooking/PL techniques etc than there used to be and they only seem to be mentioned when in specific product-related posts. I know that is due to an evolving business but some of us miss the intimacy of relating to specific details of your life, and therefore the connection and interest in your products. I like the 'currently', 'around here' and 'weekend lens' type of posts too, which prob wouldn't take a lot of time.

    Reply 1 Reply
    1. AliEdwards says…
      08/15/2018

      Everything takes time ;). I think that's one of the things that happened over the last few years as my business has evolved - I do a lot of different things in my working hours compared to what life looked like 5-6 years ago. But yes, those are the kinds of posts I'm talking about missing myself and hoping to make happen again.

  12. maiaohe says…
    08/15/2018

    I have been following you since late 2009. I found that you were (and continue to be) a perfect fit for my style of memory keeping. I have purchased many of your products and classes over the years. Everything naturally evolves over time and this is to be expected. Social media has evolved as well. I believe it has become a double edged sword. Good and the bad.
    There are no easy answers here about sharing your story but I understand your need to take a step back and evaluate as your story continues to evolve.
    I thank you for talent and wisdom in making me a better memory keeper for my family.

    Reply 0 Replies
  13. GrandmaNikon says…
    08/15/2018

    I have also been here since the beginning. I love your style and honesty. Your creative talent is awesome and never ceases to amaze me. I also appreciate the time you take to explain how you came about certain ideas and how you got to the 'completed' project. However, I also have felt in these past few years that your blog has been aimed mainly at advertising your products, advertising workshops that I just wish I had the money to attend. You have worked hard to get at where you are, I understand that. But there are times when I miss the 'simpler' times ... beautifully written stories and designed pages that inspired me to "write" and "create" with what is most important. I have subscribed to your kits and will continue to do so; in my opinion, they are the best and most real. Thank you for all you do ~ I continue to wish you the best always!

    Reply 0 Replies
  14. piriegirl says…
    08/15/2018

    I've followed you from the beginning, I have many many of your products they are amazing and I constantly use them over and over again, also love the new stuff that is always coming in. the projects I love the most are "A Day in the Life" Week in the Life and "December Daily, have many unfinished projects that is ok, I'll get to them some day. I feel there are many similarities in life like you but different if that makes sense. I've always find it difficult to write the hard parts of life even though I know that is life I know what ever you do you always do 100%. I've enjoyed your posts I admire you, your inspirational, so many things that make you, you, are so willing to share change happens and that is life hope you are still going to be around sending love your way

    Reply 0 Replies
  15. linc552a says…
    08/15/2018

    I love this and I am so thankful you wrote it. I haven't been following you for as long as others have, I don't usually comment, but I love that you always 'do you'. I decided last night that I am going to start telling my stories in a new way. I am still going to do Project Life for our family but I am going to "begin again" telling my stories in journal form. I used to love to write and I have found over the past several years I have missed it so much. I might miss a day or not have too much to say but I am going to make every effort to show up and put MY stories in writing! Thank you for all you do to inspire so many!

    Reply 0 Replies
  16. bluesweden says…
    08/15/2018

    Thank you for being there for us in whatever form it may take. You have inspired me to try my hand at writing, even if I do it kicking and screaming.

    Reply 0 Replies
  17. Snshyn13 says…
    08/15/2018

    Life is definitely about seasons. I’ve been following you since Creating Keepsake days and my own life has changed in so many ways. Boyfriends, break ups, my mom’s death, new apartments, finding and marrying my love, buying a house, many different vacations and my two precious little girls are just the major things that jump out at me.

    Through the years I’ve learned so much from you about how to tell my story. I’ve “fallen off the wagon” of memory keeping and gotten back on so many times and in so many different ways I can’t even count. But I always go back to some class or some product or spark from you to help me on my path. It’s been a joy to watch you grow and change and I’m so grateful to you for sharing and helping us all in the ways you have. Your classes are by far the best I have taken to help me “write the words” and to remind me that my stories, my family’s stories are important.

    Thank you so much for sharing a piece of yourself with us Ali. I wish you the best and will continue to grow and change in my own ways right along with you.

    Reply 0 Replies
  18. sparkle says…
    08/15/2018

    Lovely, simply lovely. It's nice that you've included us in your reflections and how you're accepting change and even celebrating change. One thing remains the same...I'm sticking around to be a part of what goes on here on your blog and will continue to be a part of the many projects we do together. Thanks for reminding us to pursue all of our loves like gardening and reading and that we cannot document a life unlived. Sharon

    Reply 0 Replies
  19. andreasmom says…
    08/15/2018

    I’ve been with you since 2 peas and typepad. Remember when we all had a Typepad account?
    It seems weird to have this one sided relationship. I’ve cried with you, laughed with you, and also have been so so happy for you as your life/business evolves and grows.
    I have seen your kids grow up and my kids have a little bit of you (ok, a whole lot) of you in their albums.
    I love reading your blog because I feel you are real. A real person with a family similar to mine, with problems similar to mine, and I am grateful that not everything is rosy and happy all the time.
    I do miss your voice here, but I totally understand. i also have a 17 yo and an 11 yo and it is was interesting to learn where their story begins and mine ends. Meaning I don’t have to document for them anymore. I document for myself. They take their pics, they choose what to post/save/remember and sometimes even print and add to my albums (!) and i get to document (or not) only from my viewpoint. Sometimes they do like to share stories with me. Sometimes they love to look back and see repetition. Our DD had the same cadence for a couple of years and then suddenly everything changed last year and we got to create new traditions.
    I am grateful for your voice and what you share. You have been an inspiration in more ways than one. Thank you!

    Reply 1 Reply
    1. AliEdwards says…
      08/16/2018

      Thank you :).

  20. CarolineMcD says…
    08/16/2018

    Wow this is a great blog post and the comments are so interesting! I have followed you since 2004 but only in the past couple of years have I actively engaged with your classes and products. I fell out of love with scrapbooking as I felt, without kids it all seemed a bit pointless. But your blog and stories and ideas have made me realise that I do have a story to tell and I have loved day and week in the life this year. And I guess as your kids get older I sense a new story, the story of being a woman as apposed to the main role of being a mum, one that I can really engage with as a fellow woman. Does that make sense? I hope so.
    I really do love this space and the stories you do share and I totally understand the need to evaluate and think about what and how you share, some of which are only half yours. Thank you for being here x
    (I also must say that I really wish I had your blended family posts to read when I became a step mum as they would have helped SO much. Book? I think so!)

    Reply 1 Reply
    1. AliEdwards says…
      08/16/2018

      Yes, it definitely makes sense. Thank you!

  21. sobxgirl says…
    08/16/2018

    I do miss your personal blog entries and although I am connected on instagram and it just is not as fun for me as having my coffee and getting immersed in your blog. With that said, I am in the same struggle in this season of my life with kids on sharing and whose stories they are to share and that is a really challenging one so I completely understand where you are at and why this change is necessary. I am here for the entirety... you have made me the storyteller I am. Thank you for everything Ali!

    Reply 1 Reply
    1. AliEdwards says…
      08/16/2018

      Thank you!

  22. tuna13 says…
    08/16/2018

    Thanks Ali,
    I have been with you since 2006 :) and loved how you and your scrapbooking and your business have evolved over the years. You are doing you in whatever way you need to. You don't make excuses. You don't force this blog and that's how you continue to be authenic.
    You are a role model and a kick-ass woman.
    Keep on rocking!
    Teresa

    Reply 1 Reply
    1. AliEdwards says…
      08/16/2018

      Thanks Teresa!

  23. barefootscrapbooker says…
    08/16/2018

    Reading your quote yesterday shook my core. Yes, sometimes it simply is time to start again. This year has been a lot of new starts for me in terms of transferring for my career, moving to a new city, my husband changing jobs (and now changing his again), and the feeling that I need to change aspects of my life that I have outgrown or don't 'fit' me anymore.
    The beauty of life is that you can start again, given the time and space and motivation to do so. Good for you for taking the time you needed for you - and from following along, there has been a lot of change and growth and starting over, and it seems that you are in a good place in your life. You look happy and loved and that is the most important part of life.

    Reply 0 Replies
  24. Untiedt says…
    08/16/2018

    I've been a fan ever since your creating keepsakes magazine days. Thanks for this blog post. I love your honesty. I've noticed that the blog posts have been fewer and farther between. That the content is more like, what's new in the product line/classes or the books you are reading. That is ok but its not the same as the heartfelt story telling, your words and creativity inspire me. I have missed them greatly. I love your stories and hearing your point of view and what you are creating. That is why December Daily is my favorite, Daily blog posts and so much creative inspiration. I love the connection.I do understand that your business has grown a lot and so has your family. So happy for you. Therefore, you probably don't have the time to devote to the blog posts. I think managing expectations are key. I was expecting blog post every day or every few days. When I didn't see them I was bummed. Now I only check every week or two and hope there is a blog post there. If you have time I would like to see once a month maybe a blog like you used to do. Maybe around here post. I'm a subscriber to your story kits & monthly program and taken most of your classes but I still like to see the old fashioned blog post. However, you decide to free up space or move forward with your business I will support you. I'm thankful for you enriching my life and I will be here as long as you continue to do what you do. :)

    Reply 0 Replies
  25. mamakven says…
    08/16/2018

    I'd like to tell you that I want you to be the same way that you were 10 years ago. I'd like to have more open access to your life and get to know your changing family better. I think like many of us, you've become a "friend" to me and its hard to feel like you're losing a friend. But the fact is, i'm feeling it too. i'm fighting myself SO. HARD. to maintain the status quo. I do individual albums for my 7 kiddos and a PL album for my family as a whole. I've been scrapping for 13 years but the last few months have seen little action. My poor neglected PL album... sigh... its just not happening. I think my problem is that i'm fighting myself to keep everything the same, when in reality what i need to do is roll with the changes and adapt. It sounds to me like that is exactly what you are doing. If i was a praying person i'd pray for your ability to make whatever life transitions you need to make smoothly and authentically, but i'm not, so you'll have to settle for my thoughts and best wishes. (on a side note, your favorite pizza place from when you grew up closed recently. I live about a half a mile away (federal way) and i thought of you when i saw that.)

    Reply 0 Replies

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